Our partnership with the Indian Deaf Cricket Association marks a key milestone in our endeavour to maximise the potential and provide equal opportunities for persons with disability. As an affiliate to the Deaf International Cricket Council, we look forward to the Deaf World Cup with the best players to represent India on an international stage.” Commenting on the partnership, Moksh Chopra, Chief Marketing Officer, KFC India, said, “With our program, KFC Kshamata, we have been on a journey to maximise potential and support ability imbalance gaps actively hiring 100+ hearing impaired team members to power our KFC restaurants with a goal to double this count. I am thankful to all the support from the cricketing fraternity & officials. Sharing his thoughts on the partnership, Sumit Jain, President, Indian Deaf Cricket Association, expressed, “We are really excited to partner with KFC India and would like to thank them for supporting a sport which needs stronger recognition not just in India but worldwide. President of the IDCA, Sumit Jain, is a former cricketer himself and is known to be a beacon of hope for hearing impaired cricketers, with a vision to provide a platform for talent & endeavours to bring deaf cricket into mainstream cricket.
Also present at the press briefing were cricketers representing different IDCA teams: Virender Singh, Captain (Himachal Pradesh), Rohit Saini, Wicketkeeper (Delhi), Yashwanth Naidu, Fast Bowler (Andhra Pradesh), Manjeet Kumar, All-rounder (Delhi), Akansha Tiwari, Captain (Delhi), Sanjeela Bansal, Wicketkeeper (Delhi) and Kajal Dhawan, Batsman (Delhi). Taking forward the objective of nurturing potential with its KFC Kshamata programme, the brand will facilitate conducting tournaments, building visibility and exploring growth opportunities for speech & hearing-impaired cricketers, along with the Indian Deaf Cricket Association. To mark the occasion, Sumit, Moksh and Mithali together unveiled a vibrant KFC + IDCA jersey for the national deaf cricket team, symbolic of the dynamic partnership of the brands. The brand comes on-board as the ‘Principal Sponsor’ for IDCA starting this year, until the ICC Cricket World Cup for the Deaf in 2023. The joint announcement was made today by Sumit Jain, President, Indian Deaf Cricket Association and Moksh Chopra, Chief Marketing Officer, KFC India along with Captain of the women’s national cricket team Mithali Raj, at a press briefing held in Delhi. Furthering their efforts to build visibility and growth for the sport of deaf cricket in the country, KFC India today announced a partnership with the Indian Deaf Cricket Association (IDCA).